Description:
The Chief Marketing Officer position is a strategic key role for the growth of the health part of the business. The role’s day-to-day responsibility will be developing a marketing plan, working with the marketing teams, leading advertisement practices and constantly testing the market with a focus in the Digital Health and Telehealth
Primary responsibilities include (but are not limited to):
- Create and follow up on the marketing strategies within HealthTech in order to achieve the best results and targets on different creative activities on a global scale.
- Work closely with the Tech and Engineering teams to ensure the marketing strategies and market development are in accordance with the market trends in order to create the best digitalization activities.
- Manage marketing team and continue the expansion and structuring of the same.
- Define and develop communications both online and offline.
- Leading sales activities through marketing practices.
- Create market research and work hand in hand with R&D departments in the development of new products.
- Work with the creative teams to develop the best marketing products, including promotional campaigns, PR and digital materials
- Work and develop strategic partnerships and supplier networks
Candidate Profile
- You have +10 years of experience in Marketing roles, and some within start-ups.
- Your professional experience is preferably within the digital health.
- You have experience working with B2C marketing activities.
- You are professionally fluent in English, and other languages are an added bonus
- You are a leader, having strong management and communication skills.