Digital Marketing Specialist

Description:

We are looking for a creative and data-driven Digital Marketing Specialist to manage and enhance our laboratory’s online presence. This role involves crafting marketing strategies, managing digital campaigns, and driving online engagement through content creation, social media, and analytics.
Key Responsibilities:
Digital Marketing Strategy:
Develop and implement marketing plans aligned with business goals.
Analyze market trends to create effective strategies.
 Website Management & SEO:
Optimize website for search engines (SEO) to boost visibility.
Update the site with relevant services, promotions, and news.
Use analytics tools to monitor and improve web traffic.
 Social Media Management:
Manage social media platforms (Facebook, LinkedIn, Instagram, Twitter).
Develop engaging content and respond to followers.
Launch campaigns to raise awareness of lab services.
 Content Creation:
Create blogs, newsletters, and promotional content.
Collaborate with lab teams to highlight new services or discoveries.
 Email Marketing Campaigns:
Design and execute targeted email campaigns.
Track performance metrics and optimize accordingly.
Paid Advertising (PPC):
Manage paid campaigns on Google, Facebook, and other platforms.
Adjust campaigns to maximize return on investment (ROI).
Collaboration & Reporting:
Work closely with lab and sales teams for marketing alignment.
Track campaign performance and generate insightful reports.
Brand Management & Customer Engagement:
Ensure all marketing aligns with the lab’s brand identity.
Engage with clients through online platforms professionally.
What We’re Looking For:
 Education: Bachelor’s in Marketing, Business, or a related field.
 Experience: 3+ years in digital marketing, preferably in the healthcare sector.
 Skills: Expertise in SEO, PPC, social media management, content creation, and analytics tools (Google Analytics, CRM platforms).
Why Join Us?
Join a purpose-driven organization dedicated to advancing healthcare services through innovative marketing strategies and customer engagement.
📩 Send your CV