Description:
Are you a strategic marketing expert with a passion for branding and communications? We’re seeking a dynamic Marketing and Communications Executive to develop and execute marketing strategies that enhance our company’s product visibility, engage customers, and strengthen brand recognition, aligning with our business objectives.
Key Responsibilities
The Marketing and Communications Executive will play a critical role in driving our brand message and ensuring successful communication of our offerings in the market:
- Develop and implement marketing strategies to promote the company’s products in target markets.
- Lead branding initiatives to strengthen market presence and drive customer loyalty.
- Create and manage content for various platforms, including websites, brochures, newsletters, and social media.
- Oversee the planning and execution of trade shows, exhibitions, and customer events to boost product visibility.
- Conduct market analysis to identify emerging trends, competitor activities, and customer preferences.
- Collaborate with sales and product teams to align marketing campaigns with business development goals.
- Manage digital marketing efforts, including website optimization, SEO, and social media campaigns.
- Cultivate and maintain relationships with industry partners, media, and external agencies (if applicable).
- Develop press releases, media kits, and other external communications to ensure consistent messaging.
- Monitor and report on marketing performance metrics, providing actionable insights for continuous improvement.
- Ensure compliance with company branding standards across all materials.
What We’re Looking For
Education: Bachelor’s degree in Marketing, Communications, or a related field (required).
Experience: Minimum 10 years of experience in marketing and communications, preferably in an industrial or manufacturing environment.
Skills:
- Expertise in digital marketing tools, CRM software, and analytics platforms.
- Strong project management and organizational abilities.
- Exceptional writing, editing, and verbal communication skills.
- Knowledge of marketing strategies, branding, and campaign execution.
- Proficiency in design tools such as Adobe Creative Suite (preferred).
- Strong understanding of industry-specific marketing trends.