Description:
Marketing Manager shall be responsible for the overall corporate branding and marketing activities of SHIFT WLL and its entities. He/ She will develop and execute marketing activities while managing and motivating the team to ensure satisfaction with day-to-day marketing campaigns and long-term strategies, thriving against tight deadlines and changing demands.
DUTIES & RESPONSIBILITIES:
- Develop corporate branding and marketing policies, procedures, and guidelines for SHIFT WLL and its entities.
- Overall responsibility for brand management and corporate identity.
- Lead, direct, coach, and inspire the marketing team.
- Oversee the company's marketing budget.
- Determine positioning, identify target groups, and create marketing plans with specific goals across various channels and segments.
- Lead marketing program execution from start to finish and leverage internal support to facilitate collaboration.
- Work closely with design agencies and assist with new product launches.
- Through the company’s CRM solutions/tools, analyze customer insights, consumer trends, market analysis, and marketing best practices to develop winning strategies.
- Create, maintain, and execute analytical reports across multiple platforms to extract key insights for future campaign development and go-to-market strategies and finalize formal tactical suggestions and recommendations.
- I'd like you to maintain effective internal communications to ensure that all relevant company functions are informed of marketing objectives.
- Will be part of the project committee during CRM system implementation and other systems related to the function.
- Plays ownership of the CRM System (especially on the Marketing part)
SKILLS
- High levels of positivity, and leadership. enthusiasm, drive, and motivation
- Ability to analyze and interpret data, quickly identify issues and trends, and work with figures.
- Be proactive and use good judgment when dealing with challenging situations.
- Manage multiple tasks with great accuracy and meet tight deadlines.
- Close attention to detail with the ability to manage a demanding workload while never compromising accuracy.
- Act with professionalism and integrity
- Strategic Planning, Management Proficiency, Client Relationships, Verbal Communication
- Be transparent in your motives, methods, and expected results
- Own mistakes and share your knowledge to prevent a repetition of the same error within your department or division
- Conduct business honestly & fairly
- Keep sensitive information confidential
- Follow through on commitments
- Work well both autonomously and within a team
- Display a positive, approachable attitude
- Spend time getting to know your fellow employees and our guests
- Support each other; we all work within the same company
QUALIFICATION & KNOWLEDGE
- Bachelor's degree (or equivalent) in marketing, business administration, or related field
- Excellent written and verbal communication skills
- Solid 6 experience in developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- A metrics-driven marketing ethos that emphasizes creativity
- Experience with marketing automation and CRM tools