Description:
We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.
After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.
What you'll do at Deel:
- Be the SME for Paid Search channels for owned EMEA territories and be responsible for all day-to-day operations of the SEM campaigns and activity for Deel including but not limited to Google AdWords, Discovery, and Bing. This includes awareness/branding campaigns, consideration/traffic campaigns and acquisition (main goal) campaigns.
- Work with our Director of Performance Marketing and other regional Paid Ads Managers and Paid search managers to ensure our Paid Search efforts are top performing and constantly improving.
- Perform daily platform management and monitor search performance to identify key trends and implement optimizations to hit Growth KPIs, and cross knowledge sharing to regional paid ads managers.
- Test and iterate on campaign structures, bidding algorithms, KW bidding, and other impact driven variables for continuous growth, scale, and expansion to reflect our growing verticals, country expansion and brand/product priorities.
- Work very closely with regional sales managers and local marketing managers to ensure we are using the right messaging catered to each market.
- Work with our copywriting team to construct and iterate on new ad copy and landing page tests to ensure we have the highest quality score and CTRs for ads that convert.
- Work with our PMMs to understand our different product offerings, features, and launches to make sure we are covered across all types of relevant keywords.
- Work cross-functionally with other various teams (growth, product, data, creative, etc.) to ensure search campaigns are built and optimized for success.
- Manage relationships with external Search vendors.
Some key qualifications:
- You have a minimum of 4 years experience managing SEM accounts for a B2B brand, ideally in-house in multiple EMEA markets.
- You are an expert with the Google product suite, including Google Ads, Google Analytics, Google Tag Manager, GA Editor
- You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives
- You have been responsible for acquisition for Paid Search and have directly impacted revenue in your previous roles and consistently hit CPL, SQO and ROAS KPIs
- You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows
- You are self-motivated and adaptable and comfortable with a fast-paced environment
- You are fluent in written and spoken English