Social Media Marketing Specialist

Description:

Responsibilities

• Digital Strategy Development: Create and implement digital marketing strategies that align with the overall marketing and business objectives.
• Developing social media content plans that are consistent with the company’s brand identity.
• Create, edit and process customer experience - photo & video.
• Posting consistent, meaningful content on all social media platforms.
• Managing a high volume of daily social media posts on all mainstream social media platforms.
• Strategy development for all digital marketing channels (including Social media, email marketing, paid media, bloggers, and influencers).
• Communicating with social media followers/audience including responding to messages & comments in a timely manner, and improve audience engagement.
• Lead generation through paid social media campaigns on all social media platforms.
• Pay-Per-Click (PPC) Advertising: Create and manage PPC campaigns on platforms like Google Ads and Bing Ads, including keyword research, ad creation, and budget management.
• Clearly understand and implement digital marketing campaigns which fit client needs.
• Monitor performance of each campaign and initiate necessary changes in order to reduce cost and improve results.
• Tracking, analyzing, and reporting the success of campaigns and events.
• Measuring and reporting performance of local marketing campaigns and activities.
• Budget Management: Develop and manage digital marketing budgets, ensuring efficient allocation of resources across various channels and campaigns.
• Competitor Analysis: Research and analyze competitor strategies to identify opportunities and stay competitive in the market.

Qualifications

• Digital Marketing Expertise: A deep understanding of digital marketing principles, strategies, and tactics, including SEO, SEM, content marketing, social media marketing, email marketing, and analytics.
• Analytical Skills: Strong analytical skills to interpret data, draw insights, and make data-driven decisions to optimize campaigns.
• Digital Tools Proficiency: Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Meta ads, social media management tools, email marketing software, and SEO tools.
• Content Creation: Ability to create and edit digital content, including writing, photography, videography and editing or processing skills for the raw photo & video.
• Graphic Design Skills: Basic graphic design skills to create or modify visuals for digital marketing materials.
• Copywriting: Strong copywriting skills to create compelling ad copy, email subject lines, and social media posts.
• Specialized in either one of the social media platforms: Instagram, TikTok, Facebook, X, Youtube, Snapchat.